Web Analytics

A website without Analytics is like a boat without a compass.

ShinyStat™ Web Analytics is the ideal platform for gathering, measuring and analyzing web traffic data.

Web Analytics enables you to view, understand and optimize your site traffic, offering greater insight into how users interact with your web pages. A website without a professional Web Analytics system is an investment without control and without purpose.

Understanding how your website is used is crucial to understanding how to improve the user experience, guarantee optimal communications and service delivery and, consequently, meet conversion targets.

For over a decade, ShinyStat™ has been providing cutting-edge Web Analytics services and now proudly counts over half a million users around the world.

Real time

Automatic channel

Detailed conversion

PPC campaign

ShinyStat™ Web Analytics provides a complete suite to analyze the performance of your pay-per-click advertising campaigns in real...

CHIUDI

	Real time
	One of the advantages of the ShinyStat™ Web Analytics platform is its ability to collect, anonymize, filter and visualize all relevant metrics and reports in real time. The web is in rapid and constant movement and the ability to gain immediate insight into events as they happen is of fundamental importance in measuring the effect of current campaigns and being able to modify them on the fly. A powerful Web Analytics platform is the basis for collecting precious information and using it to improve communications and accelerate the business.

Real time

One of the advantages of the ShinyStat™ Web Analytics platform is its ability to collect, anonymize, filter and visualize all relevant metrics and reports in real time. The web is in rapid and constant movement and the ability to gain immediate insight into events as they happen is of fundamental importance in measuring the effect of current campaigns and being able to modify them on the fly. A powerful Web Analytics platform is the basis for collecting precious information and using it to improve communications and accelerate the business.

CHIUDI

	Automatic channel
	Channels are sub-sections of accounts, through which one can individually analyze the traffic generated by specific pages or sections of the website, such as your own Sports section, one or more product lines or even the various foreign-language versions of your website. Channel configuration enables you to analyze the traffic generated through single, specific sections of your site and, in particular, through all those webpages which belong to a certain URL which you can specify. Channel integration and configuration couldn’t be simpler and is carried out immediately through simple text filters or regular expressions which define the channel itself.

Automatic channel

Channels are sub-sections of accounts, through which one can individually analyze the traffic generated by specific pages or sections of the website, such as your own Sports section, one or more product lines or even the various foreign-language versions of your website.

Channel configuration enables you to analyze the traffic generated through single, specific sections of your site and, in particular, through all those webpages which belong to a certain URL which you can specify. Channel integration and configuration couldn’t be simpler and is carried out immediately through simple text filters or regular expressions which define the channel itself.

CHIUDI

	Detailed conversion
	Conversion occurs when the user completes a specific action considered relevant to the goals set by the site owner. Each time a user fulfills such an action (which might be an online purchase, a subscription to the newsletter, a request for info, etc.) a conversion is recorded. The isolation and analysis of conversion data is one of the keystones for any successful website: conversion data can be used to increase website conversion rates and can determine its success. Furthermore, it can identify the best channels and the highest-performing advertising campaigns so as to optimize marketing investments, be they search, display, dem, affiliation or other. Beyond a macro analysis of conversion source and funneling, ShinyStat™ also offers details of single conversions, enabling micro-analytics and sampling analysis. For each conversion it provides details of the “multitouch points”, the decision-making time of purchases, complete conversion tracking and other fundamental details regarding every single conversion.

Detailed conversion

Conversion occurs when the user completes a specific action considered relevant to the goals set by the site owner.

Each time a user fulfills such an action (which might be an online purchase, a subscription to the newsletter, a request for info, etc.) a conversion is recorded. The isolation and analysis of conversion data is one of the keystones for any successful website: conversion data can be used to increase website conversion rates and can determine its success. Furthermore, it can identify the best channels and the highest-performing advertising campaigns so as to optimize marketing investments, be they search, display, dem, affiliation or other.

Beyond a macro analysis of conversion source and funneling, ShinyStat™ also offers details of single conversions, enabling micro-analytics and sampling analysis. For each conversion it provides details of the “multitouch points”, the decision-making time of purchases, complete conversion tracking and other fundamental details regarding every single conversion.

CHIUDI

	PPC campaign
	ShinyStat™ Web Analytics provides a complete suite to analyze the performance of your pay-per-click advertising campaigns in real time to maximize ROI whatever the advertising form is: e-mail advertising, display advertising or keyword advertising. In particular, sharp analysis of campaign conversions is incredibly important in evaluating the results of a campaign, allowing you to see clearly which investments bring in the best traffic. ShinyStat™ Web Analytics comes integrated with all the main international Pay per Click advertising circuits: all you need do is start a campaign and leave the rest to us.

PPC campaign

ShinyStat™ Web Analytics provides a complete suite to analyze the performance of your pay-per-click advertising campaigns in real time to maximize ROI whatever the advertising form is: e-mail advertising, display advertising or keyword advertising.

In particular, sharp analysis of campaign conversions is incredibly important in evaluating the results of a campaign, allowing you to see clearly which investments bring in the best traffic. ShinyStat™ Web Analytics comes integrated with all the main international Pay per Click advertising circuits: all you need do is start a campaign and leave the rest to us.

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Web Analytics

A website without Analytics is like a boat without a compass.

Real time

Automatic channel

Detailed conversion

PPC campaign